Inside Google Ads with Jyll Saskin Gales Why does Smart Bidding drive up my CPCs?
May 8, 2025
Are rising CPCs in Google Ads giving you anxiety? Discover why embracing Smart Bidding strategies like Maximize Conversions can actually improve performance despite higher costs. The podcast explores how high CPCs may correlate with better traffic quality, debunking the myth that manual bidding is the solution. Additionally, learn how duplicating ad groups can affect your costs and the importance of managing internal competition. Plus, get an exciting sneak peek at the upcoming Google Marketing Live event!
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Rising CPCs Signal Better Campaigns
- Rising CPCs with Smart Bidding like Maximize Conversions are expected and beneficial.
- Higher CPCs indicate more desirable clicks leading to better campaign performance over time.
Campaign Learning as Toddler Speech
- Jyll compares new campaigns using Maximize Conversions to a toddler learning to speak.
- Despite mistakes, with time and patience, the campaign improves just like a child's language skills.
Use Maximize Conversions on New Accounts
- Start new accounts with Maximize Conversions bidding even with no prior data.
- This maximizes conversion volume quickly and prepares for effective target-based strategies.