Dive into the world of Target CPA bidding in Google Ads, where clarity reigns over confusion! Discover how Maximize Conversions stacks up against Target CPA strategies, and when to make the switch. Learn whether to kick off new campaigns with Target CPA or stick with what's already working. Jyll dispels common myths about bid strategy statuses and the so-called 'learning period.' Plus, don't miss the fun Insider Challenge at the end to put your newfound knowledge to the test!
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volunteer_activism ADVICE
Avoid Starting With Target CPA
Do not start new Google Ads campaigns directly with Target CPA bidding.
Begin with Maximize Conversions to understand achievable CPA and avoid restrictive targets that hinder campaign performance.
volunteer_activism ADVICE
When to Switch To Target CPA
Keep Maximize Conversions bid strategy if campaign is stable and no budget increase is planned.
Switch to Target CPA only if budget increases to stabilize bids and CPA performance.
insights INSIGHT
No Fixed Learning Phase In Google Ads
Google Ads campaigns using smart bidding are always learning; there is no fixed learning period.
The "learning period" notification is mainly to encourage patience during initial bid strategy optimization.
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You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and Target CPA bid strategies, offering insights into when and why you might consider switching. Jyll also advises whether to start new campaigns with Target CPA or not, and if it's necessary to change to Target CPA if Maximize Conversions is already performing well. She also debunks myths about bid strategy statuses, and whether or not you need to worry about the "learning period."
Plus, stay tuned 'til the end of the episode for a new Insider Challenge!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode71
Google Ads Coaching Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode71
Learn more about this topic on Jyll's Google Ads blog Maximize Conversions vs. Target CPA: A Complete Google Ads Guide: https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode71 Choosing the Right Target When Switching Bid Strategies in Google Ads: https://learn.jyll.ca/blog/choosing-the-right-target-when-switching-bid-strategies-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode71 What does Eligible (Limited) Bid Strategy mean in Google Ads? https://learn.jyll.ca/blog/what-does-eligible-limited-bid-strategy-mean-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode71
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
Inside Google Ads with Jyll Saskin Gales