Should you use bid adjustments in Google Ads?

Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll explains Google's customer lifecycle goals features in detail, which you may know as "bid for new customers only" mode. She proposes a practical rule of thumb for when these features might be beneficial. Finally, Jyll answers a philosophical question about the impact of your bidding strategy on Google Ads performance.

Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode65 

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Inside Google Ads: Everything you need to know about Audience Targeting is available now on Amazon! This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Go to Amazon in your country and search "Inside Google Ads" to find the paperback and ebook editions. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode65

Join my SMX Master Class: Beyond Search for extensive on-demand training with me based on "Jyll's Triangle of Google Ads Success." https://searchengineland.com/smx/master-classes/topics/google-ads-beyond-search

Read more about this topic on Jyll's Google Ads blog
Google Ads Customer Lifecycle Goals: What You Need To Know: https://learn.jyll.ca/blog/google-ads-customer-lifecycle-goals-what-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode65
Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode65
Should Small Businesses Use Smart Bidding in Google Ads? https://learn.jyll.ca/blog/should-small-businesses-use-smart-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode65

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