Inside Google Ads with Jyll Saskin Gales

Does Performance Max give enough transparency or control?

May 1, 2025
The podcast dives into the exciting new channel reporting feature for Performance Max campaigns, offering a glimpse into how ad spend is allocated across various Google platforms. However, the host shares a critical take on the limited control this transparency brings, which could lead to frustration for advertisers. Recent updates, including a comprehensive search terms report and expanded negative keywords, are also discussed. The conversation highlights the complex balance of visibility and control in automated advertising.
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INSIGHT

Performance Max Channel Reporting Insight

  • Performance Max channel reporting will soon let advertisers see exactly how much spend goes to each Google channel like Search, Display, and Gmail.
  • However, advertisers will not be able to control or allocate budget across these channels directly within Performance Max.
ADVICE

Use New PMax Search Terms Report

  • Use the new full search terms report in Performance Max to understand exactly what searches are triggering your ads.
  • Leverage the ability to add up to 10,000 negative keywords to improve control similar to search campaigns.
INSIGHT

Demand Gen Gets Reporting And Controls

  • Demand Gen campaigns recently gained both channel reporting and controls, allowing advertisers to exclude specific Google properties.
  • This contrasts with Performance Max, which only got reporting (transparency) but no controls, creating inconsistency.
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