Inside Google Ads with Jyll Saskin Gales

Google Marketing Live 2025 Recap & Analysis

May 22, 2025
Get the inside scoop on the groundbreaking announcements from Google Marketing Live 2025! Discover how AI advancements are transforming Google Ads and learn about the intriguing concept of 'agentic experiences.' The discussion dives into innovative features and their impacts on campaigns. Plus, there's a focus on Smart Bidding exploration and the new transparency in Performance Max channel reporting. Tune in for insights that could revolutionize your advertising strategy!
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INSIGHT

AI Innovation and YouTube Focus

  • AI dominated Google Marketing Live with more innovative features than expected.
  • Google aims to compete strongly with social platforms and focuses on YouTube as a key asset.
ADVICE

Use AI Agentic Features Carefully

  • Try using Google's new agentic AI experiences that can take action inside your account.
  • Be cautious about auto-applied recommendations that might not suit your business needs.
INSIGHT

AI Max and Predictive Search

  • AI Max for search campaigns resembles Performance Max but focused on search only.
  • The future of search is moving from keyword matching to AI prediction of valuable queries.
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