The Innovative Agency

Most people treat a crisis as a good time to panic, when it's actually the opportune moment to make a dramatic change decision. Narrowing your focus in content and raising your confidence with data are the right things to do right now. In this episode, I interview Greg Linnemanstons, President at Weidert Group, about how he pivoted during the last recession to thrive during this one. What we talked about: - Inbound was his Eureka moment - The power of focused content and narrowing the scope - How it's not good enough "just" to publish now - Metrics evaluation! More fun than you think Check out these resources we mentioned during the podcast: - Weidert Group Marketing & Sales Blog - HubSpot's Inbound course To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Consumers hate being tracked. But marketers need data to create precision ads. Today's guest brings his problem-solving skills to the cutting edge of data intelligence and data privacy. In this episode, I interview Harry Maugans, Founder and CEO of Clickagy, about privacy clusters. What we talked about: The genuine, creepy truth that cookies can track us within a foot of our position & feed us custom ads The problem of privacy regulation compliance & the solution of one to few Marketers who rely on cookies can only reach 50% of devices To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

In the classic debate about brand vs. demand, there is no 1 winner. There's only the perfect fusion of both. Smart agencies know which levers to pull to harmonize brand & demand. In this episode, I interview Carl Fremont, CEO at Quigley Simpson, about key levers for brand and demand. What we talked about: - The marriage of brand with data & analytics - Performance marketing alone is an old system & needs to go away forever - As yourself this: Do I need to invest more in the brand side for a longer term gain in the demand? To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

In the eternal struggle between the urgent and the important… our clients often win, and our agencies often lose. But treating your agency like your most important client is the best way to serve both your agency and your clients. In this episode, I interview Veronique James, Founder and CEO at The James Agency, about prioritizing your agency. What we talked about: - Tactical strategies for treating your agency like a client (including budgets and billable hours) - How to assess what is urgent vs. what is important, especially when you're busy - Positioning your communications during this tender time of global crisis - The necessary mindset for prioritizing your agency's needs To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or our website.

Is it scary to put all your eggs in one basket? We're talking about going niche with your ABM outbound strategy. Yes, of course, it is. But outbound is the future of marketing. In this episode, I interview Joy Milkowski, Founding Partner at Access Marketing Company, about inbound vs. outbound and the future of ABM. What we talked about: - Taking a journalistic approach to marketing - Who PAM is and why Joy's office can't live without her - Future trends in outbound & building a niche ABM strategy To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

We're being overrun with technologies that are supposed to make digital marketing more efficient. The reality is that AI doesn't always work the way you think it will. Algorithms are only as good as the person who decides what data will be used for a campaign. In this episode, I interview Raquel Rosenthal, CEO at Digilant, about all things digital media. What we talked about: - The need for human curation - 2 ways to increase trust in a difficult climate - Trends in the future of digital media buying To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Some agencies approach both brand and demand simultaneously, while some hope the issue of prevalence never arises. On a recent episode of The Innovative Agency, we discussed how to solve both of those problems… With workshops. In this episode, I interview Mark Emond, Founder and President at Demand Spring, about brand, demand, and education.. What we talked about: - Brand vs. demand are tied up in sales and marketing alignment - Clients are in transition and need your expertise - Best practices for workshops and raising the bar on your reputation Check out these resources we mentioned during the podcast: - Simon Sinek's Start with Why - Demand Spring's fantastically named Spring Training workshops To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Yes, okay, agile is a buzzword… but we do actually want to be agile, right? Actually, agile just means a way of managing projects. In this episode, I interview Joe Teo, CEO at HeyOrca, about the 4 principles of his agile methodology. What we talked about: - What agile really meals for social - 4 pillars of an agile manifesto - 3 huge don'ts for agencies' social strategy - To what extent should you collaborate with clients Check out these resources we mentioned during the podcast: - The HeyOrca site offers free resources - HeyOrca's Facebook community is called Life in Social To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

There's a not often talked about aspect of agencies that's massively important: technology. Mobile technology, mobile strategy, and the interplay between mobile and marketing campaigns all have a huge impact on your clients' successes. In this episode, I interview Todd Wooten, Founder and President of VRTCAL, about his mobile first strategy. What we talked about: - 5 reasons why mobile first is your best (only) option - Mobile first builds trust and confidence - The fascinating shift from PII to DII - The ultimatum: Innovate or die To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

The spring of 2020 has been an interesting time to do business, to say the least. One of the most valuable things we could dwell on in the industry right now is how to navigate the turn around the corner as we are beginning to hear some hopeful pandemic-related news — while still feeling ourselves in the midst of an unprecedented challenge. Recently on The Innovative Agency, I chatted with Scott Baradell, Founder and CEO of Idea Grove, about adapting communications and marketing during a crisis. What we talked about: - Ways to adapt your marketing to show leadership - Scott's raw story about loss and digging deep - Focusing on helping and caring instead of selling Check out this resource we mentioned during the podcast: Scott's blog post, "The Importance of Getting It Together In Times Of Crisis" To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.