80: What’s Your Mobile First Strategy?

There’s a not often talked about aspect of agencies that’s massively important: technology.

 

Mobile technology, mobile strategy, and the interplay between mobile and marketing campaigns all have a huge impact on your clients’ successes.

 

In this episode, I interview Todd Wooten, Founder and President of VRTCAL, about his mobile first strategy.

 

What we talked about:

 

- 5 reasons why mobile first is your best (only) option

 

- Mobile first builds trust and confidence

 

- The fascinating shift from PII to DII

 

- The ultimatum: Innovate or die

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.