88: How to Specialize During a Crisis

Most people treat a crisis as a good time to panic, when it’s actually the opportune moment to make a dramatic change decision. Narrowing your focus in content and raising your confidence with data are the right things to do right now.

 

In this episode, I interview Greg Linnemanstons, President at Weidert Group, about how he pivoted during the last recession to thrive during this one.

 

What we talked about:

 

- Inbound was his Eureka moment

 

- The power of focused content and narrowing the scope

 

- How it’s not good enough “just” to publish now

 

- Metrics evaluation! More fun than you think

 

Check out these resources we mentioned during the podcast:

 

- Weidert Group Marketing & Sales Blog

 

- HubSpot’s Inbound course

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.