84: Outbound is the Future of ABM

Is it scary to put all your eggs in one basket? We’re talking about going niche with your ABM outbound strategy.

 

Yes, of course, it is. But outbound is the future of marketing.

 

In this episode, I interview Joy Milkowski, Founding Partner at Access Marketing Company, about inbound vs. outbound and the future of ABM.

 

What we talked about:

 

- Taking a journalistic approach to marketing

 

- Who PAM is and why Joy’s office can’t live without her

 

- Future trends in outbound & building a niche ABM strategy

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.