The Innovative Agency

It's easier than you think to provide opportunities for your agency team members to display thought leadership. They already do every day in your agency. You just have to hit the "record" button. In this episode, I interview Robin Emiliani, Founder at Catalyst, about the inspiration behind Marketing Rants. What we talked about: - Positioning your team members as thought leaders - Social responsibility starts internally with employees - Tips for video, including to chuck out the script Check out these resources we mentioned during the podcast: - Several Marketing Rants are about social responsibility - Check out Robin's agency blog To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

If you polled your clients, how would they answer these 2 questions? - Do we speak the language of your company? - Are we relevant to your revenue? Recently on The Innovative Agency, I spoke with Chris Schermer, President at SCHERMER, about what he did when the 2 answers were "No." What we talked about: - Focusing on your clients' customers is the best path for a B2B marketing agency - The 3 pillars of "relevance to revenue" - More profit, fewer employees: How to chase profit as an agency Check out this resource we mentioned during the podcast: - SCHERMER's News + Views blog To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

During this episode of the #BestofTIA series, we're revisiting my chat with Patricia Beitler, President at Velocitas, and Abigail Sierra, Director of Content Strategy at Velocitas, to talk about trends in marketing that are actually working for agencies. What we talked about: - 3 strategies that the average B2B company should just toss - 3 classic strategies that will endure beyond 2020 - Video gives potential customers a way to meet you before they meet you - Video and email campaigns are meant for each other To hear more from Innovative Agency owners, check out the show on Apple Podcasts, Spotify, or our website.

His background is cosmetology, not marketing. He owned a salon, not an agency. That is, until he recognized that Black salon owners are powerful influencers. Recently on The Innovative Agency Podcast, I interviewed Wil Shelton, CEO of Wil Power Integrated Marketing, about his agency's origin story. What we talked about: - How Wil broke into marketing without any connections - Niche marketing is a winning strategy - Timely advice to brands about diversity & inclusion To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

When you've never had a brick and mortar agency, there's one thing you want to tell people working remotely… It doesn't have to be this hard to connect with each other. In this episode, I interview Anne Stefanyk, CEO & Founder of Kanopi Studios, about insights for virtual from her web-first agency. What we talked about: - Putting humans — specifically employees — at the center of your why - Strategies for culture, communication & connection - How to build clients a website that lasts - You're forgetting about maintenance services Check out these resources we mentioned during the podcast: - Simon Sinek's Start with Why - Brené Brown on operationalizing vulnerability - It Doesn't Have to Be Crazy at Work by Jason Fried - Profit First by Mike Michalowicz To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Today on the #BestofTIA series, we're highlighting my conversation with Darren Magarro, Founder and President of DSM. We talked about: - Where to invest (people) - Knowing your goals - You won't be judged on how you're knocked down but how you get back up - The mindset of a leader Check out this resource we mentioned during the podcast. To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

The reason people don't produce content is that they don't know what to produce. (Hint: It shouldn't be promotional content.) Welcome to your step-by-step guide to building out a content-based relationship agency development strategy. In this episode, I interview Dylan Hey, Cofounder at Hey Digital, about how to win on LinkedIn. What we talked about: - His amazing journey to building an all-virtual agency - In the second year, he topped his year 1 revenue by 3-5x - Exactly what & how to post on social platforms - Designing your content sharing schema - Why you really do have time to launch a podcast Check out these resources we mentioned during the podcast: - Dylan's podcast is The SaaS Marketing Show - James Carbary at Sweet Fish Media (which also produces The Innovative Agency) helped Dylan launch To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

There used to be just a couple of ways a customer could interact with your company. Now there are a dozen. Brand unity is desperately important, and at the foundation of consistent messaging is… design. In this episode, I interview Angela Hill, CEO of Incitrio, about the importance of design in branding. What we talked about: - Design is crucial despite the prevalence of other methods & tactics in marketing - Crowdsourcing your logo just won't work - 4 marketing packages & access levels - The steps in developing monthly marketing retainers To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

In the first episode of the #BestofTIA series, I'm featuring my conversation with Jeff Pedowitz, President and CEO at the Pedowitz Group. Tune in to hear us talk about: - What's broken about the traditional revenue model - How value-based pricing works - 3 myths that keep agencies from unlocking passive revenue - Salons and tiered subscriptions Check out this resource mentioned during the show: Pedowitz Group's Revenue Marketing University To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

We can't always rely on referrals and personal networks to answer this question: Where will the new business come from? In this episode, I interview Dan Englander, Founder at Sales Schema, about cultivating a business development mindset. What we talked about: - Don't hire a salesperson before your agency is ready - How specialization will serve you best (even during the pandemic) - Steps for avoiding self-centeredness in your messaging - If you can't sell, teach; if you can't teach, listen Check out these resources we mentioned during the podcast: - Sales Schema's podcast: Digital Agency Growth - How to adapt your messaging for a crisis: salesschema.com/crisisprospecting - Andrew Chen's "Law of Shitty Clickthroughs" article To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.