His background is cosmetology, not marketing. He owned a salon, not an agency.
That is, until he recognized that Black salon owners are powerful influencers.
Recently on The Innovative Agency Podcast, I interviewed Wil Shelton, CEO of Wil Power Integrated Marketing, about his agency’s origin story.
What we talked about:
- How Wil broke into marketing without any connections
- Niche marketing is a winning strategy
- Timely advice to brands about diversity & inclusion
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
