90: How to Design Unified Branding & Messaging

There used to be just a couple of ways a customer could interact with your company. Now there are a dozen.

Brand unity is desperately important, and at the foundation of consistent messaging is… design.

In this episode, I interview Angela Hill, CEO of Incitrio, about the importance of design in branding.

What we talked about:

- Design is crucial despite the prevalence of other methods & tactics in marketing

- Crowdsourcing your logo just won't work

- 4 marketing packages & access levels

- The steps in developing monthly marketing retainers

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