86: How to Balance Brand & Demand

In the classic debate about brand vs. demand, there is no 1 winner. There’s only the perfect fusion of both.

 

Smart agencies know which levers to pull to harmonize brand & demand.

 

In this episode, I interview Carl Fremont, CEO at Quigley Simpson, about key levers for brand and demand.

 

What we talked about:

 

- The marriage of brand with data & analytics

 

- Performance marketing alone is an old system & needs to go away forever

 

- As yourself this: Do I need to invest more in the brand side for a longer term gain in the demand?

 

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