

82: Solve Brand vs. Demand with Workshops
Some agencies approach both brand and demand simultaneously, while some hope the issue of prevalence never arises.
On a recent episode of The Innovative Agency, we discussed how to solve both of those problems…
With workshops.
In this episode, I interview Mark Emond, Founder and President at Demand Spring, about brand, demand, and education..
What we talked about:
- Brand vs. demand are tied up in sales and marketing alignment
- Clients are in transition and need your expertise
- Best practices for workshops and raising the bar on your reputation
Check out these resources we mentioned during the podcast:
- Simon Sinek’s Start with Why
- Demand Spring’s fantastically named Spring Training workshops
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.