Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
Mentioned books
Feb 21, 2024 • 22min
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead
Feb 14, 2024 • 21min
Why Visa is hitching a ride with Formula 1
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
Feb 7, 2024 • 17min
Why Merrell and Saucony are taking more creative in-house
Creative Director Kelly Warkentien talks about being more cost effective and flexible
Jan 31, 2024 • 20min
Ad targeting and climate change
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
Jan 24, 2024 • 26min
Dr. Squatch’s John Ludeke on bringing humor to men’s grooming
Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.
Jan 17, 2024 • 19min
Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl
New CMO breaks down his priorities and offers Super Bowl advice
Jan 10, 2024 • 25min
How Juliet Wine is making boxed wine more upscale
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
Dec 20, 2023 • 19min
How GoDaddy is helping entrepreneurs go digital
CMO Fara Howard talks about the role of TikTok and AI for GoDaddy
Dec 11, 2023 • 15min
2023 Marketers of the Year
Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.
Dec 7, 2023 • 21min
How True Religion is marketing its Gen Z comeback
Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans
