Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books
May 22, 2024 • 22min
Behind Pabst’s embrace of ‘alternative’ marketing
Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans
May 15, 2024 • 22min
How Vuori’s new CMO plans to build the brand
Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion
May 8, 2024 • 21min
How eBay is using AI to recommend products and improve creative
Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trends
May 1, 2024 • 20min
How Opill is marketing the first over-the-counter birth control pill
Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.
Apr 24, 2024 • 26min
How Smucker is adjusting its media mix to reach Gen Z
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
Apr 17, 2024 • 21min
How Babylist grew from a baby registry site to a $400 million media and commerce business
Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AI
Apr 10, 2024 • 25min
Inside the Thomson Reuters rebrand with CMO David Carrel
Thomson Reuters CMO David Carrel discusses the transformative rebranding journey of Thomson Reuters, emphasizing the strategic shifts in 2021-2022, the role of customer trust, and the integration of generative AI technology. They also explore the changing dynamics of the professional world, focusing on Gen Zers, entrepreneurs, and small business owners, and the use of AI and chat tools to engage professionals.
Apr 3, 2024 • 21min
How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers
Mar 27, 2024 • 26min
How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says
Mar 20, 2024 • 21min
Why Zappos remains customer-centric after 25 years
CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary
