Ad Age Marketer's Brief

Behind Jomboy Media’s creator-led sports platform

Jul 17, 2024
Courtney Hirsch, COO at Jomboy Media, shares insights into the brand's journey from a wedding videography venture to a thriving sports media platform. She discusses the importance of community engagement and how their playful content appeals to fans. The transformative sibling dynamic behind Jomboy Media is highlighted, along with successful brand collaborations like T-Mobile. Hirsch also reflects on the evolving landscape of sports media, emphasizing the need for adaptability and the role of female leadership in this dynamic industry.
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