Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world's most influential brands.
Episodes
Mentioned books
Oct 23, 2024 • 22min
Gen Alpha's 'Coolest Brands' and how marketers can join the list
Helenor Gilmour, Director of Strategy at Beano Brain, dives into the unique traits of Generation Alpha, the first fully digital generation. She explores why brands like YouTube top their 'coolest brands' list, emphasizing humor and clear messaging. Gilmour discusses the challenges of engaging tech-savvy kids raised by millennial parents and highlights effective marketing strategies, including the pivotal role of social media platforms like TikTok. Marketers will find valuable insights on striking a balance between online and offline approaches to connect with this emerging audience.
Oct 16, 2024 • 21min
Behind the creation of Hi-Chew's first mascot
Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
Oct 9, 2024 • 26min
How Bose is marketing its new clip-on headphones
Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
Oct 2, 2024 • 20min
How Albertsons uses customer insights to deliver fresh marketing
VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
Sep 25, 2024 • 26min
How Klarna is using AI to cut marketing and agency costs
CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking
Sep 18, 2024 • 23min
How Hendrick's, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
Sep 11, 2024 • 22min
How Celsius is building a resilient brand in the volatile energy space
CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
Sep 4, 2024 • 27min
Behind Potbelly's limited-time offer strategy
CMO joins the Marketer's Brief podcast to discuss the chain's media mix and updated loyalty program
Aug 28, 2024 • 21min
Why Athleta's 'Power of She' still resonates and what's next for Gap-owned brand
CMO Ilona Aman discusses Athleta's recent Olympics campaign and back-to-school shopping
Aug 21, 2024 • 22min
How GoGo Squeez learned it had Gen Z and millennial fans
GoGo Squeez CMO joins the Marketer's Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
