Ad Age Marketer's Brief

Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.

Kerrie Longo and Davis Miller, social media managers at Scrub Daddy, explore their TikTok marketing strategies that blend humor with innovative brand collaborations, including a memorable partnership with Dunkin' Donuts. They discuss risky content creation and adapting to audience feedback, highlighting the importance of authenticity in social media. The duo also shares insights on integrating TikTok Shop into their strategy and vibrant plans for future global expansion, all while keeping their audience entertained and engaged.

Courtney Hirsch, COO at Jomboy Media, shares insights into the brand's journey from a wedding videography venture to a thriving sports media platform. She discusses the importance of community engagement and how their playful content appeals to fans. The transformative sibling dynamic behind Jomboy Media is highlighted, along with successful brand collaborations like T-Mobile. Hirsch also reflects on the evolving landscape of sports media, emphasizing the need for adaptability and the role of female leadership in this dynamic industry.

Milani Cosmetics is shaking up the beauty industry by focusing on inclusivity and affordability. Their campaign, 'Face Set Mindset,' draws powerful connections between makeup and women's sports, showcasing performance and resilience. The brand's innovative marketing strategies harness social media insights to foster authentic community engagement. With a commitment to diversity, Milani connects with millennials and Gen Z while elevating underserved voices. This approach redefines beauty standards and empowers women both on and off the field.

CMO Jenn Garbach discusses PNC Bank's 'Brilliantly Boring' brand campaign, repositioning in the banking market, selecting Arnold as the AOR, marketing channels, unique storytelling in sponsorships, redefining marketing strategies, and future plans for the campaign.

Senior VP of Business Daniel Folkman breaks down the delivery brand’s strategy, recent campaign efforts and where it sees growth

Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.

Chief Marketing Officer Najah Ayoub from Piece of Cake discusses their innovative influencer marketing strategy, treating all customers as influencers. They offer comped moves in exchange for content, focus on clear communication, and utilize micro-influencers for user-generated content. The podcast also delves into the company's performance marketing channels, SEO optimization, and brand collaborations for building brand equity.

Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.

Jenny Danzi discusses ‘Better with Pepsi’ campaign