Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
Mentioned books
Apr 24, 2024 • 26min
How Smucker is adjusting its media mix to reach Gen Z
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
Apr 17, 2024 • 21min
How Babylist grew from a baby registry site to a $400 million media and commerce business
Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AI
Apr 10, 2024 • 25min
Inside the Thomson Reuters rebrand with CMO David Carrel
Thomson Reuters CMO David Carrel discusses the transformative rebranding journey of Thomson Reuters, emphasizing the strategic shifts in 2021-2022, the role of customer trust, and the integration of generative AI technology. They also explore the changing dynamics of the professional world, focusing on Gen Zers, entrepreneurs, and small business owners, and the use of AI and chat tools to engage professionals.
Apr 3, 2024 • 21min
How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers
Mar 27, 2024 • 26min
How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says
Mar 20, 2024 • 21min
Why Zappos remains customer-centric after 25 years
CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary
Mar 18, 2024 • 17min
How to make first-party data work for your brand, presented by Vericast
Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.
Mar 13, 2024 • 24min
VAB’s Sean Cunningham on what marketers should know about media
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.
Mar 6, 2024 • 27min
How Dunkin’s Super Bowl spot came together
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast
Feb 28, 2024 • 21min
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
After recently acquiring Radisson, the hotelier is integrating its marketing and technology
