Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
Mentioned books
Jun 26, 2024 • 26min
How Gopuff is leaning into instant commerce with new marketing and offerings
Senior VP of Business Daniel Folkman breaks down the delivery brand’s strategy, recent campaign efforts and where it sees growth
Jun 19, 2024 • 20min
How Ford is finding new audiences
Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.
Jun 12, 2024 • 28min
Inside Piece of Cake moving company's influencer marketing strategy
Chief Marketing Officer Najah Ayoub from Piece of Cake discusses their innovative influencer marketing strategy, treating all customers as influencers. They offer comped moves in exchange for content, focus on clear communication, and utilize micro-influencers for user-generated content. The podcast also delves into the company's performance marketing channels, SEO optimization, and brand collaborations for building brand equity.
Jun 5, 2024 • 20min
How Mercedes is adapting to the EV slowdown
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.
May 29, 2024 • 21min
Inside Pepsi’s food-focused marketing
Jenny Danzi discusses ‘Better with Pepsi’ campaign
May 22, 2024 • 22min
Behind Pabst’s embrace of ‘alternative’ marketing
Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans
May 15, 2024 • 22min
How Vuori’s new CMO plans to build the brand
Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion
May 8, 2024 • 21min
How eBay is using AI to recommend products and improve creative
Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trends
May 1, 2024 • 20min
How Opill is marketing the first over-the-counter birth control pill
Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.
Apr 24, 2024 • 26min
How Smucker is adjusting its media mix to reach Gen Z
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
