Poshmark’s CMO on recent seller backlash and live shopping

The Shift Towards Sustainable Shopping

The secondhand market has experienced significant growth, largely driven by younger consumers, particularly Gen Z and millennials, who are prioritizing sustainability and conscious consumption. This demographic shift reflects a broader trend where shopping online for pre-loved items has become more accessible, allowing consumers to engage in thoughtful purchasing without the traditional constraints of physical thrift stores. The pandemic further accelerated this trend, encouraging a cultural shift towards sustainable shopping, with consumers recognizing the value and appeal of secondhand items. As this category continues to expand, platforms like Poshmark empower sellers and promote sustainable practices that resonate with socially conscious consumers.