Ad Age Marketer's Brief cover image

Poshmark’s CMO on recent seller backlash and live shopping

Ad Age Marketer's Brief

CHAPTER

Navigating Seller Dynamics and Fee Structures in E-Commerce

This chapter explores the backlash experienced by Poshmark after introducing a new seller fee deemed excessive by users. It illustrates the company's decision-making process, the evaluation of feedback, and the importance of balancing seller and buyer interests in marketplace dynamics.

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