
Poshmark’s CMO on recent seller backlash and live shopping
Ad Age Marketer's Brief
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Navigating Seller Dynamics and Fee Structures in E-Commerce
This chapter explores the backlash experienced by Poshmark after introducing a new seller fee deemed excessive by users. It illustrates the company's decision-making process, the evaluation of feedback, and the importance of balancing seller and buyer interests in marketplace dynamics.
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