Ad Age Marketer's Brief

CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program

CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shopping

GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products

The ice cream maker has had to balance is social justice views and being part of a packaged food giant

Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.

Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.

Kerrie Longo and Davis Miller, social media managers at Scrub Daddy, explore their TikTok marketing strategies that blend humor with innovative brand collaborations, including a memorable partnership with Dunkin' Donuts. They discuss risky content creation and adapting to audience feedback, highlighting the importance of authenticity in social media. The duo also shares insights on integrating TikTok Shop into their strategy and vibrant plans for future global expansion, all while keeping their audience entertained and engaged.

Courtney Hirsch, COO at Jomboy Media, shares insights into the brand's journey from a wedding videography venture to a thriving sports media platform. She discusses the importance of community engagement and how their playful content appeals to fans. The transformative sibling dynamic behind Jomboy Media is highlighted, along with successful brand collaborations like T-Mobile. Hirsch also reflects on the evolving landscape of sports media, emphasizing the need for adaptability and the role of female leadership in this dynamic industry.

Milani Cosmetics is shaking up the beauty industry by focusing on inclusivity and affordability. Their campaign, 'Face Set Mindset,' draws powerful connections between makeup and women's sports, showcasing performance and resilience. The brand's innovative marketing strategies harness social media insights to foster authentic community engagement. With a commitment to diversity, Milani connects with millennials and Gen Z while elevating underserved voices. This approach redefines beauty standards and empowers women both on and off the field.

CMO Jenn Garbach discusses PNC Bank's 'Brilliantly Boring' brand campaign, repositioning in the banking market, selecting Arnold as the AOR, marketing channels, unique storytelling in sponsorships, redefining marketing strategies, and future plans for the campaign.