Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
Mentioned books
Nov 6, 2024 • 21min
Getting the most from your ad agency
Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.
Oct 30, 2024 • 26min
Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management
Jason Miller, Head of Partnerships for Excel Sports Management, specializes in sports sponsorships. He discusses the rise of uniform patch deals and how they connect brands with fans. He shares insights on the changing landscape of sports marketing, drawing from his journey from radio sales to sports partnerships. Miller highlights the unique partnership of the Philadelphia Phillies, emphasizing community ties and brand alignment. The conversation reveals how creative sponsorships enhance brand perception while navigating traditional aesthetics in MLB.
Oct 28, 2024 • 16min
How Trustpilot’s TrustScore builds consumer confidence and drives brand growth
VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance
Oct 23, 2024 • 22min
Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list
Helenor Gilmour, Director of Strategy at Beano Brain, dives into the unique traits of Generation Alpha, the first fully digital generation. She explores why brands like YouTube top their 'coolest brands' list, emphasizing humor and clear messaging. Gilmour discusses the challenges of engaging tech-savvy kids raised by millennial parents and highlights effective marketing strategies, including the pivotal role of social media platforms like TikTok. Marketers will find valuable insights on striking a balance between online and offline approaches to connect with this emerging audience.
Oct 16, 2024 • 21min
Behind the creation of Hi-Chew's first mascot
Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
Oct 9, 2024 • 26min
How Bose is marketing its new clip-on headphones
Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
Oct 2, 2024 • 20min
How Albertsons uses customer insights to deliver fresh marketing
VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
Sep 25, 2024 • 26min
How Klarna is using AI to cut marketing and agency costs
CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking
Sep 18, 2024 • 23min
How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
Sep 11, 2024 • 22min
How Celsius is building a resilient brand in the volatile energy space
CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
