Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books
Feb 26, 2025 • 27min
Behind the rise of 7 Brew coffee chain
CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategy
Feb 19, 2025 • 21min
How the Anaheim Ducks’ rebrand is winning on the ice
CMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a bite
Feb 12, 2025 • 22min
How Verizon approaches Super Bowl marketing
VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX
Feb 5, 2025 • 19min
How Eli Lilly is approaching GLP-1 marketing and what’s next
Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market
Jan 29, 2025 • 20min
Why Anthropologie is starting its ad campaigns earlier than ever
Whimsical brand began a Valentine’s Day push in late December
Jan 22, 2025 • 20min
Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
Jan 15, 2025 • 21min
How DTC brand Rothy’s uses its community as a focus group
CMO Jamie Gersch talks about product innovations from listening to customers
Jan 8, 2025 • 25min
How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
Dec 18, 2024 • 27min
How marketers responded to 2024's biggest social trends
Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
Dec 11, 2024 • 22min
What marketers need to know about branding AI tools effectively
David Placek, the founder of Lexicon Branding and an expert in brand naming, shares his insights on effectively branding AI products. He discusses the tension between short-term gains and long-term brand identity, emphasizing the need for emotional engagement to build credibility. Placek urges marketers to avoid simplistic names, advocating for more descriptive terms that convey product value. He warns against 'AI washing' in marketing claims, highlighting the risks of overused jargon that can dilute brand meaning, reminiscent of the dot-com era.
