Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books
Apr 30, 2025 • 23min
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
Apr 28, 2025 • 17min
How Roundel is leading retail media 3.0 with data, scale and shopper trust
Roundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.
Apr 23, 2025 • 23min
From Method to Dropps, Dorward looks to repeat success
CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.
Apr 16, 2025 • 22min
How Rowan grew from piercing ears at Target to operating its own shops
CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience
Apr 9, 2025 • 21min
How Nordstrom’s retail media network has evolved and what’s next
VP Aaron Dunford talks about moving from transactional to experiential
Apr 2, 2025 • 23min
What's next for Athletic Brewing
CMO Andrew Katz on expanding availability and withstanding new competition
Mar 26, 2025 • 22min
How footwear brand HeyDude is using parent Crocs marketing playbook
CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney
Mar 19, 2025 • 22min
Volkswagen and Saturday Night Live
Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW’s SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.
Mar 12, 2025 • 25min
How Samsung is using creators to develop AI smartphone features
CMO Olga Suvorova joins the Marketer’s Brief podcast to talk about creators and use cases for Galaxy AI
Mar 5, 2025 • 25min
Inside the marketing playbook of Major League Soccer
CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league
