Ad Age Marketer's Brief Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold
Jul 3, 2024
CMO Jenn Garbach discusses PNC Bank's 'Brilliantly Boring' brand campaign, repositioning in the banking market, selecting Arnold as the AOR, marketing channels, unique storytelling in sponsorships, redefining marketing strategies, and future plans for the campaign.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Selecting Arnold for PNC Bank's Brand Refresh Campaign
02:03 • 6min
Exploring Marketing Channels and Unique Storytelling in Sponsorships
08:05 • 2min
Redefining Marketing Strategies for PNC Bank
10:11 • 7min
Future Plans and Evolution of PNC Bank's 'Brilliantly Boring' Campaign
17:24 • 2min