Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold
Ad Age Marketer's Brief
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Selecting Arnold for PNC Bank's Brand Refresh Campaign
The chapter explores the process of choosing Arnold as the new agency of record for PNC Bank's brand refresh campaign. It also delves into the 'Brilliantly Boring since 1865' national campaign launched by Arnold to reposition PNC Bank in the market with a focus on authenticity and differentiation.
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