Ad Age Marketer's Brief cover image

Behind PNC Bank's new 'Brilliantly Boring' brand campaign, its first with AOR Arnold

Ad Age Marketer's Brief

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Exploring Marketing Channels and Unique Storytelling in Sponsorships

This chapter delves into the marketing channels used for the campaign, a new content series with Chip Ganesi Racing, and the strategic focus on storytelling and data analysis to enhance sponsorships and draw connections between racing and success.

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