Jenn Garbach
CMO of PNC Bank
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Jul 3, 2024 • 20min
Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold
CMO Jenn Garbach discusses PNC Bank's 'Brilliantly Boring' brand campaign, repositioning in the banking market, selecting Arnold as the AOR, marketing channels, unique storytelling in sponsorships, redefining marketing strategies, and future plans for the campaign.
