

Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
Mentioned books

Nov 30, 2023 • 20min
How Listerine fights inequities and finds opportunities
Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.

Nov 15, 2023 • 27min
Tubi’s strategy for maintaining Super Bowl momentum
The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.

Nov 8, 2023 • 21min
Inside beverage brand Recess’s new marketing and distribution strategy
Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy

Nov 1, 2023 • 19min
Formula 1 comes to Vegas—how brands can capitalize
TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.

Oct 25, 2023 • 19min
Behind Victoria’s Secret’s rebrand and what comes next
The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition

Oct 18, 2023 • 16min
How Southwest Airlines plans to restore consumer confidence this holiday season
After last year’s meltdowns, the carrier is investing in technology and communications

Oct 11, 2023 • 28min
Reckitt CMO on delivering performance, brand loyalty and diversity
Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.

Oct 4, 2023 • 20min
From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image
CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the league

Sep 27, 2023 • 27min
Fender Music’s Evan Jones on growing an already iconic brand
Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.

Sep 20, 2023 • 20min
Inside Susan Alexandra's recent brand partnerships
Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.