Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
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Nov 30, 2023 • 20min

How Listerine fights inequities and finds opportunities

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.
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Nov 15, 2023 • 27min

Tubi’s strategy for maintaining Super Bowl momentum

The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.
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Nov 8, 2023 • 21min

Inside beverage brand Recess’s new marketing and distribution strategy

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy
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Nov 1, 2023 • 19min

Formula 1 comes to Vegas—how brands can capitalize

TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.
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Oct 25, 2023 • 19min

Behind Victoria’s Secret’s rebrand and what comes next

The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition
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Oct 18, 2023 • 16min

How Southwest Airlines plans to restore consumer confidence this holiday season

After last year’s meltdowns, the carrier is investing in technology and communications
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Oct 11, 2023 • 28min

Reckitt CMO on delivering performance, brand loyalty and diversity

Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.
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Oct 4, 2023 • 20min

From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image

CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the league
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Sep 27, 2023 • 27min

Fender Music’s Evan Jones on growing an already iconic brand

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.
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Sep 20, 2023 • 20min

Inside Susan Alexandra's recent brand partnerships

Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.

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