Inside the Thomson Reuters rebrand with CMO David Carrel

Thomson Reuters CMO David Carrel discusses the transformative rebranding journey of Thomson Reuters, emphasizing the strategic shifts in 2021-2022, the role of customer trust, and the integration of generative AI technology. They also explore the changing dynamics of the professional world, focusing on Gen Zers, entrepreneurs, and small business owners, and the use of AI and chat tools to engage professionals.