Inside Piece of Cake moving company's influencer marketing strategy

Chief Marketing Officer Najah Ayoub from Piece of Cake discusses their innovative influencer marketing strategy, treating all customers as influencers. They offer comped moves in exchange for content, focus on clear communication, and utilize micro-influencers for user-generated content. The podcast also delves into the company's performance marketing channels, SEO optimization, and brand collaborations for building brand equity.