Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
Mentioned books
Sep 13, 2023 • 24min
Reddit’s Roxy Young comments on Wall Street Bets, her new community role, and pasta
Roxy Young, Reddit’s chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.
Sep 6, 2023 • 20min
Why Fossil is using New York Fashion Week to reintroduce its brand to new customers
CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing
Aug 30, 2023 • 21min
Sam’s Club’s Austin Leonard on future of retail media
Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.
Aug 23, 2023 • 20min
Why brands should be thinking about accessibility
Applied Design’s Brad Scott joins the Marketer’s Brief podcast to talk about the challenges and benefits of including accessible elements in design
Aug 16, 2023 • 20min
Why Jolie is marketing shower heads as beauty products
Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.
Aug 9, 2023 • 17min
How Malibu is turning summer from a season to a mindset
Malibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song)’
Aug 2, 2023 • 24min
Behind Paw Patrol’s enduring appeal and upcoming movie
Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday season
Jul 26, 2023 • 25min
Stellantis agency and creative strategy
Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.
Jul 19, 2023 • 19min
How US Bank is tackling language barriers in finance
Marketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaign
Jul 12, 2023 • 24min
How Portillo’s markets Chicago hot dogs outside the Windy City
Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo’s, talks data and the crucial role of social media
