Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
Mentioned books
Jul 5, 2023 • 18min
Lessons from ‘Barbie’ buzz and what the attention means for Mattel
Mattel exec on brand collabs, Barbiecore and future spinoffs
Jun 28, 2023 • 23min
Behind the marketing of Starry
Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'
Jun 21, 2023 • 22min
Away’s new CMO on TV strategy, travel trends and Pride Month
Carla Dunham joined the DTC brand earlier this year and is already making marketing changes
Jun 14, 2023 • 29min
How Papa Johns targeted Gen Z with its new papadia
VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.
Jun 7, 2023 • 20min
Why Toms Shoes is committed to mental health and LGBTQ+ support
Chief Brand Officer Amy Smith talks about Toms’ mental health awareness campaign and its Pride Month collection
May 31, 2023 • 23min
How Light and Fit celebrated flavor and cravings in new rebrand
Danone’s VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs
May 24, 2023 • 18min
How Geico is growing its brand with better targeting, media and messaging
Geico's CMO discusses their marketing strategy, challenges in the insurance industry, targeting younger consumers, expanding brand messaging, and the enduring popularity of their mascot, the gecko.
May 17, 2023 • 24min
Why Verizon created its Verizon Value organization
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.
May 10, 2023 • 27min
Why American Girl is using 90s nostalgia and collaborating with Jeni’s Splendid Ice Creams
President Jamie Cygielman talks about reaching today’s digitally savvy kids and their parents
May 3, 2023 • 24min
How Volvo is putting women in the driver’s seat
Janique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo’s new approach to vehicle safety messaging.
