Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world's most influential brands.
Episodes
Mentioned books
Jan 31, 2024 • 20min
Ad targeting and climate change
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
Jan 24, 2024 • 26min
Dr. Squatch's John Ludeke on bringing humor to men's grooming
Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.
Jan 17, 2024 • 19min
Behind Jonathan Mildenhall's Rocket marketing agenda—and why the company is sitting out the Super Bowl
New CMO breaks down his priorities and offers Super Bowl advice
Jan 10, 2024 • 25min
How Juliet Wine is making boxed wine more upscale
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
Dec 20, 2023 • 19min
How GoDaddy is helping entrepreneurs go digital
CMO Fara Howard talks about the role of TikTok and AI for GoDaddy
Dec 11, 2023 • 15min
2023 Marketers of the Year
Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.
Dec 7, 2023 • 21min
How True Religion is marketing its Gen Z comeback
Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans
Nov 30, 2023 • 20min
How Listerine fights inequities and finds opportunities
Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.
Nov 15, 2023 • 27min
Tubi's strategy for maintaining Super Bowl momentum
The streamer's CMO Nicole Parlapiano is focused on building the platform's brand while competitors go for content trailers and sizzles.
Nov 8, 2023 • 21min
Inside beverage brand Recess's new marketing and distribution strategy
Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy
