Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
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Apr 27, 2023 • 20min

Why ADT is marketing its Google partnership and what comes next

Chief Marketing Officer DeLu Jackson on the brand’s new creative platform, sports sponsorships and the new generation of home buyers
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Apr 19, 2023 • 14min

How Tillamook became a national brand

VP of Marketing Kate Boltin discusses the dairy co-op's growth strategy
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Apr 12, 2023 • 23min

How e.l.f. Beauty’s Super Bowl spot with Jennifer Coolidge boosted the brand

Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next
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Apr 5, 2023 • 24min

Dove CMO on making purpose work and avoiding AI hype

Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And he describes his "hype allergic" approach to AI and other tech trends.
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Mar 29, 2023 • 21min

How Church & Dwight drops the hammer on growth

Surabhi Pokhriyal, Chief Digital Growth Officer of Church & Dwight, discusses her company's new take on the Chief Marketing Officer role and how it's looking to thrive during inflationary times by focusing on Arm & Hammer's value.
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Mar 22, 2023 • 20min

Why Acrisure introduced itself behind sports arena naming rights

CMO Elliott Bundy on how the insurance and fintech player jump-started awareness
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Mar 15, 2023 • 17min

Purpose marketing hits and misses

We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some transportation work. And more.
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Mar 8, 2023 • 21min

How cosmetics brand Lush does corporate activism

Lush’s Chief Ethics Officer Brandi Halls discusses the challenges of corporate activism, and how the brand has navigated marketing without social media.
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Mar 1, 2023 • 23min

How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing

Group officer Masahiko Nakasuji talks about customer engagement, in-store events and sustainability
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Feb 22, 2023 • 21min

How hospital system New York Presbyterian is helping patients prioritize wellness

CMO Devika Mathrani talks about becoming a health care brand that goes beyond the doctor’s office

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