

Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
Mentioned books

Apr 27, 2023 • 20min
Why ADT is marketing its Google partnership and what comes next
Chief Marketing Officer DeLu Jackson on the brand’s new creative platform, sports sponsorships and the new generation of home buyers

Apr 19, 2023 • 14min
How Tillamook became a national brand
VP of Marketing Kate Boltin discusses the dairy co-op's growth strategy

Apr 12, 2023 • 23min
How e.l.f. Beauty’s Super Bowl spot with Jennifer Coolidge boosted the brand
Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next

Apr 5, 2023 • 24min
Dove CMO on making purpose work and avoiding AI hype
Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And he describes his "hype allergic" approach to AI and other tech trends.

Mar 29, 2023 • 21min
How Church & Dwight drops the hammer on growth
Surabhi Pokhriyal, Chief Digital Growth Officer of Church & Dwight, discusses her company's new take on the Chief Marketing Officer role and how it's looking to thrive during inflationary times by focusing on Arm & Hammer's value.

Mar 22, 2023 • 20min
Why Acrisure introduced itself behind sports arena naming rights
CMO Elliott Bundy on how the insurance and fintech player jump-started awareness

Mar 15, 2023 • 17min
Purpose marketing hits and misses
We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some transportation work. And more.

Mar 8, 2023 • 21min
How cosmetics brand Lush does corporate activism
Lush’s Chief Ethics Officer Brandi Halls discusses the challenges of corporate activism, and how the brand has navigated marketing without social media.

Mar 1, 2023 • 23min
How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing
Group officer Masahiko Nakasuji talks about customer engagement, in-store events and sustainability

Feb 22, 2023 • 21min
How hospital system New York Presbyterian is helping patients prioritize wellness
CMO Devika Mathrani talks about becoming a health care brand that goes beyond the doctor’s office