

Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books

Aug 2, 2023 • 24min
Behind Paw Patrol’s enduring appeal and upcoming movie
Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday season

Jul 26, 2023 • 25min
Stellantis agency and creative strategy
Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.

Jul 19, 2023 • 19min
How US Bank is tackling language barriers in finance
Marketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaign

Jul 12, 2023 • 24min
How Portillo’s markets Chicago hot dogs outside the Windy City
Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo’s, talks data and the crucial role of social media

Jul 5, 2023 • 18min
Lessons from ‘Barbie’ buzz and what the attention means for Mattel
Mattel exec on brand collabs, Barbiecore and future spinoffs

Jun 28, 2023 • 23min
Behind the marketing of Starry
Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'

Jun 21, 2023 • 22min
Away’s new CMO on TV strategy, travel trends and Pride Month
Carla Dunham joined the DTC brand earlier this year and is already making marketing changes

Jun 14, 2023 • 29min
How Papa Johns targeted Gen Z with its new papadia
VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.

Jun 7, 2023 • 20min
Why Toms Shoes is committed to mental health and LGBTQ+ support
Chief Brand Officer Amy Smith talks about Toms’ mental health awareness campaign and its Pride Month collection

May 31, 2023 • 23min
How Light and Fit celebrated flavor and cravings in new rebrand
Danone’s VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs