Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
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Aug 2, 2023 • 24min

Behind Paw Patrol’s enduring appeal and upcoming movie

Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday season
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Jul 26, 2023 • 25min

Stellantis agency and creative strategy

Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.
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Jul 19, 2023 • 19min

How US Bank is tackling language barriers in finance

Marketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaign
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Jul 12, 2023 • 24min

How Portillo’s markets Chicago hot dogs outside the Windy City

Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo’s, talks data and the crucial role of social media
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Jul 5, 2023 • 18min

Lessons from ‘Barbie’ buzz and what the attention means for Mattel

Mattel exec on brand collabs, Barbiecore and future spinoffs
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Jun 28, 2023 • 23min

Behind the marketing of Starry

Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'
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Jun 21, 2023 • 22min

Away’s new CMO on TV strategy, travel trends and Pride Month

Carla Dunham joined the DTC brand earlier this year and is already making marketing changes
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Jun 14, 2023 • 29min

How Papa Johns targeted Gen Z with its new papadia

VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.
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Jun 7, 2023 • 20min

Why Toms Shoes is committed to mental health and LGBTQ+ support

Chief Brand Officer Amy Smith talks about Toms’ mental health awareness campaign and its Pride Month collection
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May 31, 2023 • 23min

How Light and Fit celebrated flavor and cravings in new rebrand

Danone’s VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs

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