Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books
May 24, 2023 • 18min
How Geico is growing its brand with better targeting, media and messaging
Geico's CMO discusses their marketing strategy, challenges in the insurance industry, targeting younger consumers, expanding brand messaging, and the enduring popularity of their mascot, the gecko.
May 17, 2023 • 24min
Why Verizon created its Verizon Value organization
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.
May 10, 2023 • 27min
Why American Girl is using 90s nostalgia and collaborating with Jeni’s Splendid Ice Creams
President Jamie Cygielman talks about reaching today’s digitally savvy kids and their parents
May 3, 2023 • 24min
How Volvo is putting women in the driver’s seat
Janique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo’s new approach to vehicle safety messaging.
Apr 27, 2023 • 20min
Why ADT is marketing its Google partnership and what comes next
Chief Marketing Officer DeLu Jackson on the brand’s new creative platform, sports sponsorships and the new generation of home buyers
Apr 19, 2023 • 14min
How Tillamook became a national brand
VP of Marketing Kate Boltin discusses the dairy co-op's growth strategy
Apr 12, 2023 • 23min
How e.l.f. Beauty’s Super Bowl spot with Jennifer Coolidge boosted the brand
Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next
Apr 5, 2023 • 24min
Dove CMO on making purpose work and avoiding AI hype
Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And he describes his "hype allergic" approach to AI and other tech trends.
Mar 29, 2023 • 21min
How Church & Dwight drops the hammer on growth
Surabhi Pokhriyal, Chief Digital Growth Officer of Church & Dwight, discusses her company's new take on the Chief Marketing Officer role and how it's looking to thrive during inflationary times by focusing on Arm & Hammer's value.
Mar 22, 2023 • 20min
Why Acrisure introduced itself behind sports arena naming rights
CMO Elliott Bundy on how the insurance and fintech player jump-started awareness
