

Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world's most influential brands.
Episodes
Mentioned books

Aug 23, 2023 • 20min
Why brands should be thinking about accessibility
Applied Design's Brad Scott joins the Marketer's Brief podcast to talk about the challenges and benefits of including accessible elements in design

Aug 16, 2023 • 20min
Why Jolie is marketing shower heads as beauty products
Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.

Aug 9, 2023 • 17min
How Malibu is turning summer from a season to a mindset
Malibu marketing VP Matt Foley talks about playing to the brand's strengths, including two remakes of 'Escape (The Pina Colada Song)'

Aug 2, 2023 • 24min
Behind Paw Patrol's enduring appeal and upcoming movie
Spin Master's new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what's ahead for the holiday season

Jul 26, 2023 • 25min
Stellantis agency and creative strategy
Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.

Jul 19, 2023 • 19min
How US Bank is tackling language barriers in finance
Marketing Exec Kelly Colbert joins the Marketer's Brief to discuss the brand's recent 'Translators' campaign

Jul 12, 2023 • 24min
How Portillo's markets Chicago hot dogs outside the Windy City
Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo's, talks data and the crucial role of social media

Jul 5, 2023 • 18min
Lessons from 'Barbie' buzz and what the attention means for Mattel
Mattel exec on brand collabs, Barbiecore and future spinoffs

Jun 28, 2023 • 23min
Behind the marketing of Starry
Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'

Jun 21, 2023 • 22min
Away's new CMO on TV strategy, travel trends and Pride Month
Carla Dunham joined the DTC brand earlier this year and is already making marketing changes


