Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
Mentioned books
Feb 15, 2023 • 21min
The purpose behind PurposeBuilt Brands
Many marketers talk about purpose, but one company, PurposeBuiltBrands, actually put the word in its name three years ago. Part of that comes from the 60-year-old company's growing focus on eco-friendly products through its Green Gobbler brand. But the company, and the purpose, go beyond that as VP-Marketing Jon Ballante discusses in this podcast.
Feb 8, 2023 • 25min
Super Bowl ad preview
Super Bowl ad predictions and analysis from Ad Age Editor Jeanine Poggi, Chief Technology Reporter Garett Sloane and News Editor E.J. Schultz.
Feb 1, 2023 • 18min
How Del Taco leaned into value—and is taking on bigger rivals in QSR
CMO Tim Hackbardt discusses a 'massively competitive' menu
Jan 30, 2023 • 18min
Purpose marketing hits and misses
We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M’s Super Bowl stunt and a ‘subvertising’ move by climate activists that targets BMW and Toyota.
Jan 25, 2023 • 24min
John Pepper on how John Smale changed P&G and marketing
Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale’s impact on global expansion, P&G’s legendary collaboration with Walmart and the corporate diversity policy. Plus, he recalls how they bonded over their views on a really bad presentation by former P&G ad agency Y&R.
Jan 18, 2023 • 24min
How Philips reorganized its 3,000 global marketers
Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.
Jan 11, 2023 • 20min
How Canada Goose is working with influencers and emphasizing sustainability
Penny Brook, chief marketing and experience officer, talks about branding with purpose
Jan 4, 2023 • 20min
How Levi’s is tapping into trends for both Gen Z shoppers and older brand loyalists
CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse
Dec 14, 2022 • 22min
Liquor marketing secrets from the creator of Hendrick's Gin
Steven Grasse, founder of Quaker City Mercantile agency, on his unique approach to making and marketing booze.
Dec 7, 2022 • 27min
How Clorox manages through turmoil and still has fun
Clorox Co. CMO Eric Schwartz talks about his company's bumpy journey from pandemic to inflationary price spikes and his own move from general management.
