Ad Age Marketer's Brief

VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.

Chief Brand Officer Amy Smith talks about Toms' mental health awareness campaign and its Pride Month collection

Danone's VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs

Geico's CMO discusses their marketing strategy, challenges in the insurance industry, targeting younger consumers, expanding brand messaging, and the enduring popularity of their mascot, the gecko.

Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.

President Jamie Cygielman talks about reaching today's digitally savvy kids and their parents

Janique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo's new approach to vehicle safety messaging.

Chief Marketing Officer DeLu Jackson on the brand's new creative platform, sports sponsorships and the new generation of home buyers

VP of Marketing Kate Boltin discusses the dairy co-op's growth strategy

Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next