Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books
Jan 11, 2023 • 20min
How Canada Goose is working with influencers and emphasizing sustainability
Penny Brook, chief marketing and experience officer, talks about branding with purpose
Jan 4, 2023 • 20min
How Levi’s is tapping into trends for both Gen Z shoppers and older brand loyalists
CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse
Dec 14, 2022 • 22min
Liquor marketing secrets from the creator of Hendrick's Gin
Steven Grasse, founder of Quaker City Mercantile agency, on his unique approach to making and marketing booze.
Dec 7, 2022 • 27min
How Clorox manages through turmoil and still has fun
Clorox Co. CMO Eric Schwartz talks about his company's bumpy journey from pandemic to inflationary price spikes and his own move from general management.
Nov 30, 2022 • 20min
Inside DoorDash’s in-house creative studio
Executive Creative Director Mariota Essery discusses how DoorDash is elevating its marketing through Superette, its new in-house creative studio.
Nov 16, 2022 • 17min
Purpose Marketing Hits and Misses Vol. 3
Purpose marketing expert Thomas Kolster breaks down a winning campaign from Mentos that involves raccoons and a couple losers from P&G and HSBC. Plus, how BrewDog crashed the World Cup.
Nov 9, 2022 • 27min
Inside advertising's family affair
Father-and-son advertising leaders Jo and Jordan Muse talk about the state of DE&I progress and future of multicultural marketing.
Nov 2, 2022 • 22min
Sonic’s marketing pivot
Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Habib discusses the new approach, as well as what it is like to work for parent company Inspire Brands.
Oct 26, 2022 • 20min
How On is gaining ground on sneaker rivals
CMO Alex Griffin discusses On’s marketing, its subscription shoe program and what’s ahead in 2023
Oct 19, 2022 • 20min
How Wrangler is marketing to Gen Z as well as older brand loyalists
Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture
