Ad Age Marketer's Brief

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

In this interview, Sean Riley, aka the chief executive dude, and Ryan Meegan, chief marketing officer, talk about secrets of their success, the unusual way they selected new agency Curiosity with help from former P&G executive Pete Carter, what it’s like working with Mark Cuban, and why clogged sewer lines won’t slow them down.

In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its “Dear Apple” watch ad. Plus, we discuss Patagonia’s bold new move.

Melissa Waters talks about a new campaign and how the brand is educating workers and organizations

Brand exec talks about showing up in unexpected places and what the Serial podcast did for the brand

Bodybuilder-turned marketer Ryan Hughes joins the pod to talk about Ghost, a 6-year-old supplement brand that recently got into the energy drink business with help from Anheuser-Busch. Ghost takes a fun approach to the powder and energy drink sector, including with co-branded products via deals with Oreo, Sour Patch Kids and Warheads. Hughes also talks about the brand’s move to take fans behind the curtain with a video series called Behind the Brand.

Harris Beber, CMO of Google-owned traffic navigation app Waze, updates us on the brand’s go-to-market strategy, including how it has come back from tough times in the early days of the pandemic. The brand is leaning into music integrations with the likes of Netflix, including a recent partnership with the streamer’s “Sea Beast” movie. Beber also updates us on its deals with big events like the Tour de France, which includes  data exchanges meant to reduce traffic congestion.

VP of Marketing Nancy King talks about what works and doesn’t work for the home-sharing brand

Purpose marketing expert Thomas Kolster breaks down a winning campaign from a German nonprpofit and a couple losers from Mercedes and  Luftansa. Plus, how brands should prepare for World Cup.

John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.