Ad Age Marketer's Brief

Accenture Chief Marketing and Communications Officer Jill Kramer on the rebranding of Accenture Interactive to Accenture Song. Jill also explains Accenture’s metaverse consulting approach. And we get into why she thinks B2B marketing is more exciting than ever. Plus, we hear how she decluttered Accenture’s marketing dept.

Founder Sam Calagione discusses the evolution of one of craft brewing’s biggest successes—and why young consumers want something other than what’s in their parents’ refrigerators

Behr’s Global CMO Jodi Allen talks about DIY millennials and why a paint brand needs an NFT.

Kathy Parker, chief marketing officer for Patron and Grey Goose at Bacardi Limited, takes us behind the marketing strategies for the tequila and vodka brands. That includes how Grey Goose tapped Paris Hilton for a Grammys promotion that included an NFT and what Patron is doing to ride the rising popularity of Formula One.

Katie Williams, U.S. chief marketing officer of GSK Consumer Health, which soon will be an independent company called Haleon, on how the company is managing the transition.

With this episode we kick off a new monthly series looking at purpose marketing with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. We start with a look at Earth Day campaigns, and also examine Hellmann’s ongoing campaign against food waste.

Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel

CMO Ed Plummer talks about a recent e-commerce campaign with Charles Barkley, women’s sports integrations and what marketing lies ahead.

Mark Eamer, formerly with Amazon, is now driving brand consistency at online pet retailer Chewy

The veteran marketer and new CMO of the New York Mets discusses the convergence of baseball and advertising from international opportunities to sponsor patches on uniforms