Ad Age Marketer's Brief

Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural marketing approach, including its partnership with J Balvin.

Chief Brand Officer Kevin Keith discusses the fitness chain’s upcoming classes with music curated by DJ Steve Aoki, its “More Life” marketing campaign, competition and more.

In this week’s episode of the Marketer’s Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency’s annual food trend forecast, saying aroma-based marketing, metaverse promotions and sea vegetation will play a role in a food world awakened to global crises

CMO Lauren Weinberg talks about Square’s marketing, expanding overseas and the new Block parent name

Danone’s Surbhi Martin on breaking away from the conventional ‘bite-and-smile’ with a strong turn toward sports and fitness

Hassan joins Marketer’s Brief to outline her priorities

We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix to DoorDash, while leveraging a network of some 550,000 registered drivers. Co-founder Greg Star reveals the secrets behind car ads that pop and explains what makes for a successful entrepreneur. 

Ad Age journalists dissect what to expect during the ad industry's biggest day of the year, including early themes emerging as brands begin to release their ads.

The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so, ANA CEO Bob Liodice says the goal isn’t to find wrongdoing or get the Justice Department involved. He also talks about signs of hope for industry social media regulation and better marketer-agency relations.

The head of marketing at the high-performance brand talks about athlete partnerships, a recent rebrand and the Super Bowl.