Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
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Jan 19, 2022 • 19min

Why Applebee’s is turning its customers into marketers

Testimonials from ‘regulars’ and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.
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Jan 12, 2022 • 29min

Why Hormel has gone nuts

Rafik Lawendy shares plans for the newly acquired Planters brand.
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Jan 5, 2022 • 21min

How Marriott is navigating the pandemic and finding its way into the metaverse

Brian Povinelli, senior VP at the hotel chain, talks about Marriott’s first NFT collection, how people are traveling, and what the omicron variant means for hospitality.
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Dec 22, 2021 • 19min

How Campbell’s is riding the cookie craze

Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand.
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Dec 15, 2021 • 28min

Marketers of the Year

Ad Age reporters break down our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. We dig into why each company made the list, which includes a few surprises.
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Dec 8, 2021 • 32min

Managing the CMO-CEO relationship

The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.
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Dec 1, 2021 • 21min

Why Albertsons is starting its own retail media network

Albertsons’ Kristi Argyilan talks about the evolution of shopper marketing and shifting consumer behavior amid product price increases.
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Nov 17, 2021 • 19min

How eBay is positioning itself this holiday season

EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday
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Nov 10, 2021 • 21min

How buy now, pay later brand Affirm is building brand awareness

Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.
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Nov 3, 2021 • 19min

How Roomba is marketing its robot vacuum

The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.

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