

Ad Age Marketer's Brief
E.J. Schultz & Adrianne Pasquarelli
Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
Episodes
Mentioned books

Jan 19, 2022 • 19min
Why Applebee’s is turning its customers into marketers
Testimonials from ‘regulars’ and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.

Jan 12, 2022 • 29min
Why Hormel has gone nuts
Rafik Lawendy shares plans for the newly acquired Planters brand.

Jan 5, 2022 • 21min
How Marriott is navigating the pandemic and finding its way into the metaverse
Brian Povinelli, senior VP at the hotel chain, talks about Marriott’s first NFT collection, how people are traveling, and what the omicron variant means for hospitality.

Dec 22, 2021 • 19min
How Campbell’s is riding the cookie craze
Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand.

Dec 15, 2021 • 28min
Marketers of the Year
Ad Age reporters break down our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. We dig into why each company made the list, which includes a few surprises.

Dec 8, 2021 • 32min
Managing the CMO-CEO relationship
The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.

Dec 1, 2021 • 21min
Why Albertsons is starting its own retail media network
Albertsons’ Kristi Argyilan talks about the evolution of shopper marketing and shifting consumer behavior amid product price increases.

Nov 17, 2021 • 19min
How eBay is positioning itself this holiday season
EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday

Nov 10, 2021 • 21min
How buy now, pay later brand Affirm is building brand awareness
Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.

Nov 3, 2021 • 19min
How Roomba is marketing its robot vacuum
The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.