Ad Age Marketer's Brief

How Levi’s is tapping into trends for both Gen Z shoppers and older brand loyalists

Jan 4, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Levi's Holiday Campaign: A New Way to Promote Conscious Consumption
02:06 • 2min
3
Levi's: How to Maintain Connections With Older Consumers
04:15 • 2min
4
The Balance of Attractiveness and Resonance
06:13 • 2min
5
How We Manage Our Agency Relationships for Our 150th Campaign
08:05 • 2min
6
Levi's Johnson's Content Development Strategy
09:36 • 2min
7
The Metaverse: A Potential Marketing Tool for Revise
11:54 • 2min
8
Levi's Planning for 2023
14:19 • 3min
9
Levi's' New CEO: Michelle Gas
16:55 • 3min