
How Levi’s is tapping into trends for both Gen Z shoppers and older brand loyalists
Ad Age Marketer's Brief
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How We Manage Our Agency Relationships for Our 150th Campaign
We do have internal creative team and we do have external creative agency partners for our 150th campaign in particular it's a global and them campaign that we're launching in early February. I mean the content needs and requirements today are growing at such a rapid pace so I think we have a 500% increase in content needs this year versus two years ago.
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