Ad Age Marketer's Brief cover image

How Levi’s is tapping into trends for both Gen Z shoppers and older brand loyalists

Ad Age Marketer's Brief

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The Metaverse: A Potential Marketing Tool for Revise

I think right now brands are really trying to sort, how do we work with this other dimension? It's another dimension of connecting with our consumer. I have had over 40 programs around the world since 2008 was the first program we launched in China and still refining. So it definitely keeps us on our toes. Well, we see so many brands, especially those trying to attract Gen Z building worlds in the metaverse or leaning into 3D virtual stores online. That's interesting to see how these social channels become selling channels as well beyond just marketing and connections. Absolutely.

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