How Levi’s is tapping into trends for both Gen Z shoppers and older brand loyalists
Ad Age Marketer's Brief
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Levi's' New CEO: Michelle Gas
The 501 will be the number one choice of our fans worldwide. Skinny is still very much alive and well in some pockets of the world. The bigger flare, big, huge, wide barrel leg is also big. So I think it's an incredibly exciting time for denim.
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