How Levi’s is tapping into trends for both Gen Z shoppers and older brand loyalists
Ad Age Marketer's Brief
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Levi's Planning for 2023
With inflation, experts are predicting a tough year ahead. How is Levi's planning for 2023 with the economy in mind? Have you had to make any adjustments to your media mix or messaging or do you think that you might? "We obsess our marketing mix and we assess the KPIs"
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