Inside Scrub Daddy’s TikTok collaborations

Kerrie Longo and Davis Miller, social media managers at Scrub Daddy, explore their TikTok marketing strategies that blend humor with innovative brand collaborations, including a memorable partnership with Dunkin' Donuts. They discuss risky content creation and adapting to audience feedback, highlighting the importance of authenticity in social media. The duo also shares insights on integrating TikTok Shop into their strategy and vibrant plans for future global expansion, all while keeping their audience entertained and engaged.