Scrub Daddy's Bold TikTok Journey

This chapter explores the evolution of Scrub Daddy's TikTok strategy, emphasizing how the brand embraced riskier content themes to engage audiences. It highlights the importance of adapting to trends and audience feedback, showcasing the blend of humor and product information that defines their approach. Additionally, the discussion touches on the differences in audience demographics between TikTok and Instagram, as well as the integration of TikTok Shop into their sales strategy.