Chew on This - Digestable DTC Content

Rob Schutz, a serial entrepreneur known for his work with BarkBox and Ro, shares his journey of building multi-billion dollar companies. He highlights the importance of focusing on high-performing marketing channels early on for rapid growth. Rob discusses his experiences navigating complex healthcare regulations while marketing men’s health products and the challenges of domain acquisition. The conversation also touches on the power of community in brand building and the significance of data-driven strategies in fostering successful marketing teams.

Susan Duong, the Sales and Marketing Director at Firebrand Digital, dives into the evolving landscape of media buying post-iOS 14. She discusses the necessity of a full-stack agency approach that combines creative development and data analysis for impactful campaigns. Susan emphasizes the importance of brand awareness, even for small businesses, and advocates for integrating upper-funnel strategies. Plus, she shares insights on utilizing Triple Whale's new Sonar product for cross-channel attribution, making it easier to track and optimize customer acquisition.

Ankit, a key contributor to Obvi's growth strategies, delves into the impressive results of their recent marketing efforts. He discusses the power of customer retention and lifetime value, showcasing a staggering 100% year-over-year growth. Ankit emphasizes the effectiveness of organic marketing and influencer partnerships in boosting brand awareness. They also explore strategic product launches and adapting to consumer demands, revealing how timely releases kept traffic high during major sales events. Tune in for insights on navigating the DTC and retail landscapes!

Discover the secrets to effective loyalty programs and customer retention strategies with insights from Phil, the CEO of Upzelo. Learn how technology and data-driven personalization redefine brand loyalty, emphasizing sustainability and community engagement. Explore innovative methods for collecting customer data and enhancing retention, particularly in subscription models. Highlights include the significance of creating genuine connections and adapting to consumer values for long-term loyalty. Tune in for practical tips to reshape your brand's retention efforts!

Jordan Nathan, Founder and CEO of Caraway, shares his journey in creating a successful kitchenware brand focused on clean materials and design. He discusses navigating growth during the pandemic, adapting to new consumer interests in cooking, and the significance of innovative marketing strategies. Jordan dives into balancing traditional and digital advertising, the intricacies of consumer behavior, and plans for international expansion. He also emphasizes the importance of cash flow for sustainable business growth.

Justin Parker, the e-commerce expert at Origin, and Logan Brown, a product manager at Triple Whale, delve into the intricacies of marketing attribution. They discuss how Origin doubled its ad spend by centralizing data for more accurate tracking. Insights on using AI to uncover action points and the importance of innovative attribution models are shared. The conversation highlights navigating challenges post-iOS 14 and the need for robust tracking across digital channels, ensuring brands remain competitive in a fast-evolving e-commerce landscape.

Discover how asking the right questions can unlock customer insights and enhance your products. Learn to build effective FAQ sections while utilizing heat maps to identify key customer concerns. Explore the power of open-ended questions for genuine feedback and test product benefits through surveys. Dive into the importance of relatable imagery over idealized photos to resonate with your audience. Finally, unlock the secrets to engaging content placement on landing pages for optimal user interaction.

Discover effective Black Friday strategies that can make a real difference. Learn why starting your sales early can capitalize on holiday shopping trends. Explore innovative ways to boost brand awareness beyond paid ads, like organic content and community engagement. Delve into the power of segmented email marketing for personalized outreach. The discussion emphasizes maintaining profitability while focusing on sustainable growth, urging a shift from chasing short-term revenue to long-term brand health.

In this engaging conversation, Jay Wright, CEO and Founder of Ecommerce Equation, shares his journey from finance to e-commerce. He discusses the crucial balance between in-house teams and agencies, emphasizing that smaller brands should build internal capabilities for key channels. Jay also offers actionable strategies for crafting effective Black Friday promotions that enhance customer retention rather than relying solely on deep discounts. Discover how to maximize profitability and excitement during the holiday season!

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ned and Ash discuss strategies for Black Friday Cyber Monday (BFCM) 2024, focusing on customer segmentation and discounting strategies. They argue that brands should discount less and focus more on scarcity tactics to maximize profit during BFCM. 🎯 Don’t Obsess Over Deep Discounts: New customers are generally excited to shop during BFCM and don’t need as much of a discount. Existing customers are more likely to be influenced by scarcity tactics. 📊 Analyze Your Data: Understand your customers’ purchase behavior and base your free shipping thresholds on the mode, not the mean. 🧪 Test Early: Run A/B tests leading up to BFCM to identify winning strategies. ⏰ Start Late: Launching your sale early might get you some early sales, but you will miss out on the bigger sales during the actual BFCM window. 🧲 Extend Your Sale: Extend your sale as long as possible to capitalize on the holiday gift-giving season. 0:00 - Intro ​1:26 - Sitewide discounts, product launches, and free gifts for maximizing customer engagement ​2:06 - Giving customers a compelling reason to return ​3:12 - New product launches for customer re-engagement ​5:24 - Customer segmentation over discounting ​6:01 - Engaging the third customer bucket ​8:03 - Setting effective free shipping thresholds ​​10:22 - Optimizing sales strategies as traffic increases ​11:40 - Adjusting discount percentages based on sale type ​12:39 - Maintaining profit margins over chasing top-line revenue ​13:45 - Extending purchase window for better customer retention ​15:01 - Indicating stock scarcity to create urgency ​16:10 - Overly complex discount structures confuse customers ​17:01 - Early sales lead to diminishing returns ​18:02 - Extending sales beyond Black Friday for increased revenue ​19:03 - Simplicity in messaging and focusing on customer engagement ​20:35 - Different approaches for new vs returning customers ​21:27 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah -   / obviceo   Ash Melwani -   / ashvinmelwani   Chew On This -   / chewonthisdtc