Chew on This - Digestable DTC Content

In the Season 3 finale of Chew on This, Ron and Ash are joined by Zach Cox, a growth lead at Google, to discuss various aspects of AI, GA-4, and retail commerce. Zach delves into Performance Max, emphasizing its role in capturing demand and acquiring new customers. He stresses the importance of considering customer lifetime value in media strategies and highlights the shift in retail thinking towards viewing retail as a growth channel. Zach also discusses the significance of attention, branding, and connection in content creation. Furthermore, he shares key factors he considers when brands approach him for growth goals and suggests leveraging customer feedback data in creative strategies. Zach concludes by pointing out the mistake brands make when transitioning into retail without aligning brand awareness and performance teams. 🧲 Zach recommends that brands leverage Google’s Performance Max platform to capture consumer demand. 📈 He advises brands to think about retail as a channel for growth and consider how they can leverage it in their overall strategy. 🎯 Zach emphasizes the importance of segmentation and tailoring messaging to specific customer cohorts. 🎥 He encourages brands to leverage their video content on YouTube, including user-generated content, for a greater reach and long-term impact. 🤖 Zach believes AI technology will continue to shape the search landscape and advises brands to stay ahead of the curve by understanding how consumers are using these tools. 0:00 - Intro. ​1:31 - Performance Max.​ 6:03 - Importance of LTV in media strategy.​ 10:04 - Retail as a channel for growth.​ 13:27 - Attention, branding, and connection in content creation.​ 15:46 - Key factors for growth goals.​ 16:57 - Mistakes brands make when transitioning into retail.​ 17:49 - Leveraging customer feedback data in creative strategies and decision-making.​ 18:59 - Leveraging first-party data and limitations in using it for Google.​ 20:00 - Tailoring media strategies based on customer preferences.​ 21:16 - Google's role in supporting brands.​ 24:01 - Google's collaboration with creators for influencer marketing and content partnerships.​ 25:04 - The power of creators in the market and finding the right audience.​ 33:00 - Google Analytics 4 (GA-4).​ 36:00 - Connected TV (CTV) on YouTube for retail-focused advertising.​ 38:03 - Final chew. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Join Ronak Trivedi, CEO of Pietra, on a journey to simplify e-commerce manufacturing processes. Learn about AI automation, membership benefits, and the mission to empower entrepreneurs globally. Discover how creativity and collaboration drive success in the digital age.

In this episode of Chew on This, Ron and Ash sit down with Ben Sharf, Co-Founder of Platter, to discuss his journey and emphasize the importance of work-life balance in business. Ben shares insights on leaving a job to start a business, learning from experienced entrepreneurs, and utilizing personal strengths in business. He highlights the significance of hiring people for tasks where one lacks expertise, trusting employees, and scaling a business effectively. Ben also stresses the importance of avoiding wasting time on ideas and focusing on problem-solving. Their conversation provides valuable lessons on entrepreneurship, work-life balance, and building a successful business. ❓ How to build a team of 60 people in 2 months 🤝 Platter’s solution to the proliferation of apps in the Shopify ecosystem 🌐 The business benefits of consolidating apps and increasing efficiency for e-commerce brands 💪 The importance of separating work and personal life for increased productivity and satisfaction 🤑 Tech-enabled services as a profitable form of R&D for software products 0:00 - Intro. ​1:06 - Working on website creation.​ 2:08 - Revenue in 5 months with 800 employees. ​3:06 - Leaving a job to start a business. 4:01 - Learning from experienced entrepreneurs.​ 5:03 - Utilizing personal strengths in business. ​6:11 - Hiring people for tasks you're not good at.​ 7:04 - Trusting and scaling a business.​ 8:03 - Avoiding wasting time on ideas.​ 10:30 - Building an ecosystem of features rather than standalone products for scalability. 13:00 - Recognizing the drop-off in utility of apps and focusing on building value. 15:43 - Transitioning from services to a software product for profitability and growth. 23:21 - Historical perspective of subscriptions.​ 24:15 - Focusing on problem-solving rather than worrying about competition.​ 25:11 - The need to provide features for startup businesses in the market.​ 27:18 - The struggle with moderation and being all in or all out. ​31:00 - Reflecting on the decision to stop drinking and its impact on relationships and business. 32:02 - Ben's perspective on work-life balance and living work as part of life.​ 35:03 - Shifting mindset from measuring hours to focusing on productivity and balance.​ 39:06 - Setting expectations to attract the right audience. 41:25 - Emphasizing efficiency in product selection and innovation.​ 43:36 - Leveraging services as a competitive advantage for profitability. 45:11 - Final chews. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Experts Gina and Pierson discuss customer acquisition and retention strategies for subscription programs. They highlight the importance of customer routines, convenience, free trials, upsells, cross-sells, and optimizing landing pages for profitability. Key takeaways include tailoring messaging, optimizing funnels, and implementing upsells to enhance customer experience and revenue growth.

In this episode of Chew on CRO, Ron, Ash, and Ned delve into the challenges of pursuing topline growth and question the belief system behind it. They highlight the advantages of e-commerce data richness and discuss the impact of discounting on conversion rates. Alternative strategies to discounting for increasing sales velocity are explored, emphasizing the use of scarcity tactics on landing pages. The importance of behavioral psychology conversion tactics and messaging about delayed shipping are also discussed. This episode underscores the significance of scarcity and urgency in marketing, showcasing the effectiveness of scarcity messaging on revenue. It concludes by discussing the psychology behind creating urgency in consumers and the use of holdout audiences for experimentation. 🛒 Reduce Discouting: Explore alternative conversion strategies like scarcity and urgency to increase revenue and preserve profits. 📈 Utilize Scarcity: Highlight high demand and limited availability to create a sense of urgency and encourage immediate purchases. 📣 Leverage Urgency: Use on-page messaging such as “Order within the next hour” or “Only a few left” to create a sense of time-sensitive urgency. 📺 Incorporate Social Proof: Display real-time sales data or testimonials to demonstrate product popularity and build credibility. ⚖️ Balance Growth and Profitability: Consider the long-term impact of discounting on repeat purchases and overall profitability. 0:00 - Intro ​0:32 - Benefits of e-commerce data richness. ​1:10 - Impact of discounting on conversion rates. ​2:01 - Alternatives to discounting for increasing sales velocity. ​3:32 - Scarcity tactics on landing pages for increased effectiveness. ​4:05 - Behavioral psychology conversion tactics. ​5:04 - Impact of messaging about delayed shipping. ​6:03 - Importance of scarcity and urgency in marketing. ​8:09 - Effectiveness of scarcity messaging on revenue. ​10:00 - Psychology behind creating urgency in consumers. ​16:50 - Personalization and segmentation for new audiences. ​17:32 - Testing landing page tactics for audience targeting. ​18:01 - Exclusion-based behavior for audience targeting. ​18:26 - Withholding audiences from ongoing experiments for better results. ​20:00 - Importance of customer life cycle in marketing strategies. ​21:00 - Impact of repeat purchase behavior on revenue. ​22:02 - Balancing conversion rate and lifetime value for sustainable growth. ​24:05 - Avoiding over-reliance on discounts for short-term gains. ​28:04 - Urgency and scarcity tactics in marketing. ​29:02 - Implementing scarcity tactics. 32:03 - Final chew. Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this special edition of Chew on This, Ash is joined again by Jared Ward, Founder and CEO of Luminous, to chew on more ​benefits of implementing an inventory system with Luminous. The discussion highlights how Luminous simplifies inventory management, including the ease of implementation and tracking product movement between warehouses. This episode stresses the importance of free implementation and the power of Luminous in streamlining operations. It also touches on the challenges of implementing additional tools on top of ERP systems. 📈 Simplify forecasting and replenishment with the user-friendly luminous platform. 🔧 Customize your inventory flow with hands-on support and unlimited training from luminous. 💸 Eliminate the high cost of implementation and save money with luminous’ transparent monthly fee. ⌛ Ensure accurate inventory counts and streamline operations with real-time data synchronization across multiple channels. 🚀 Scale your business confidently with luminous’ support for complex operations and growth initiatives. 0:00 - Intro ​1:15 - Luminous' New Commercial.​ 4:21 - Luminous tracks how to move products between warehouses. ​5:04 - Emphasizing the simplicity and power of Luminous implementation.​ 10:01 - Implementation with Luminous is free.​ 11:03 - Luminous makes implementation feel like a half-million-dollar solution.​ 13:42 - The importance of implementation being free. 16:07 - Discussing the challenges of implementing additional tools on top of ERP systems. ​22:48 - Missing a data export led to under-purchasing by 7k units, highlighting the need for a system of record. 24:00 - Importance of forecasting accurately to avoid inventory management challenges.​ 26:21 - Impact of missing orders on customer experience and brand reputation.​ 28:01 - Addressing customer concerns and the repercussions of delayed orders. ​29:12 - Negative effects of poor inventory management on customer retention and brand reputation.​ 31:00 - Discussion on building tools to handle complex inventory scenarios. ​32:40 - Different archetypes of businesses and their increasing complexity.​ 36:11 - Complexity of managing bundles and scaling operations.​ 38:06 - Challenges of managing wholesale and retail flows without a proper system.​ 39:23 - Integrating with technology to streamline inventory management processes. 42:54 - Final Chew. 💡 Luminous - Spreadsheets suck. Cheap software doesn't work. Enterprise software is overkill. Enter Luminous: the first system for scaling your ecommerce business from painful growth to lasting success.🔗 https://www.joinluminous.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Jared Ward - https://twitter.com/JaredWardc Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Arthur Root, Founder and CEO of Nostra AI, shares insights on optimizing user experience, improving CVR & CPC. He highlights the impact of deploying Nostra on e-commerce metrics and the value of prioritizing user experience. Topics include partnering for innovation, setting clear goals, and simplifying business processes for efficiency.

This conversation dives into the power of subscription models for increasing retention. Strategies include using cancellation surveys to boost understanding, and employing storytelling to connect with customers. The hosts advocate for quarterly shipping bundles and effective email communications to enhance customer experiences. Additionally, they discuss the importance of product education and analyzing consumer behavior to prevent churn. Creative discount strategies and targeted messages are essential for winning back disengaged customers and fostering sustainable relationships.

​In this special episode of Chew on This, Ash sits down with Jared Ward, Founder and CEO of Luminous, a company aimed at streamlining warehouse and inventory management for mid-sized brands at a fraction of the cost. Jared highlights the importance of having the right tools for inventory management, especially for mid-sized e-commerce companies facing growth challenges. The conversation delves into the evolution of e-commerce towards being omni-channel and the struggles with forecasting and replenishment. Jared emphasizes the need for a tailored inventory solution from brand to brand, and how Luminous accomplishes this in ways Netsuite doesn't. Jared shares insights into building a complex company like Qualtry and the fundraising process for developing a platform like Luminous to streamline warehouse management for mid-market e-commerce companies. 💸 Save money and streamline warehouse management with Luminous, the all-in-one platform for mid-market e-commerce companies. 🛠️ Customize your system with multiple distribution points and seamless integration with tools like FBA and Shopify. 📊 Streamline inventory planning and forecasting with real-time data and AI-powered insights. 🤝 Gain access to free implementation and 100% support to ensure a smooth onboarding process. 🚀 Scale your business and optimize operations with Luminous’s scalable team and sustainable growth model. 0:00 - Intro. ​0:58 - What is Luminous? 2:15 - Challenges Faced by Mid-Sized Businesses.​ 4:51 - Importance of having the right tools for inventory management.​ 7:16 - Evolution of Modern E-commerce Companies Towards Being Omni Channel. ​9:02 - Challenges in Forecasting and Replenishment. 10:06 - Luminous VS. Netsuite.​ 13:06 - Building a Complex Company like Qualtry.​ 13:58 - Fundraising and Investment in Building Luminous. 21:08 - Challenges of Onboarding with Other Platforms like Netsuite.​ 22:01 - 100% Implementation with No Extra Charge. 23:25 - Filling in the Gaps Based on Customer Needs and Market Research. 25:43 - Luminous Integrates the Best Features from Other Platforms.​ 26:55 - Finding the Right Co-Founders.​ 34:00 - What Makes Luminous Better. 36:17 - Luminous' Growth. 39:33 - Final Chew. 💡 Luminous - Spreadsheets suck. Cheap software doesn't work. Enterprise software is overkill. Enter Luminous: the first system for scaling your ecommerce business from painful growth to lasting success. 🔗 https://www.joinluminous.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Pay more for great talent, look for better-than-you candidates, create a structured onboarding process, empower your team to innovate. Hiring the right people, importance of fair pay, when to start hiring, empowering employees. Improving customer communication, new product launches, selling a solution vs a product. Sponsored by Motion and Sendlane for creative analysis and email efficiency.