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Surprising Black Friday Strategies That WORK
Nov 7, 2024
Discover effective Black Friday strategies that can make a real difference. Learn why starting your sales early can capitalize on holiday shopping trends. Explore innovative ways to boost brand awareness beyond paid ads, like organic content and community engagement. Delve into the power of segmented email marketing for personalized outreach. The discussion emphasizes maintaining profitability while focusing on sustainable growth, urging a shift from chasing short-term revenue to long-term brand health.
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Quick takeaways
- Brands should launch their Black Friday sales early, ideally at the end of October, to capitalize on pre-holiday shopping trends.
- Enhancing brand awareness through organic content and community engagement is essential, especially as traditional advertising methods become less effective.
Deep dives
Timing Your Holiday Sales
Many consumers begin their holiday shopping well before Black Friday, with statistics showing that 26% start in October and a significant percentage continuing through early November. This suggests that brands should consider launching their sales at the end of October or the beginning of November to capture consumer interest before the crowded Black Friday weekend. Relying solely on a one-week sales strategy could mean missing out on substantial revenue opportunities. By being proactive in their sales approach, brands can better position themselves to benefit from the early shopping behaviors of consumers.
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