Chew on This - Digestable DTC Content

John Herman, CEO of BERO, co-founded this non-alcoholic beverage brand with Tom Holland, known for his blockbuster roles. He shares insights about their collaborative process, emphasizing trust and clear communication. John discusses securing retail placements in major stores and the excitement of launch week. He highlights the delicate balance in marketing, leveraging Tom's celebrity while focusing on inclusivity. Additionally, he offers sage advice for entrepreneurs on the importance of asking for support and maintaining a long-term vision.

Dive into the secrets behind over $500 million in upsells! Discover how optimizing checkout processes can transform them from cost centers into revenue generators. Learn the power of A/B testing for maximizing sales potential, and explore innovative strategies like ROKT Thanks to boost customer acquisition. The discussion highlights turning everyday transactions into profit through targeted upselling and data-driven insights, ultimately enhancing customer experience and brand loyalty.

The CEO reflects on the unique journey of Bushbalm, a brand that innovated the bikini line skincare category. Discover insights on how diverse marketing strategies, including retail partnerships and influencer collaborations, fueled their growth. Learn about the power of customer feedback in shaping product development and branding. The discussion also highlights the transition from direct-to-consumer to retail and the importance of building long-lasting relationships in influencer marketing. It's a fascinating look at navigating the beauty industry!

Discover the cash flow mistakes that can derail e-commerce businesses, particularly in managing inventory and forecasting. Explore the crucial differences between direct-to-consumer and wholesale strategies, and learn the importance of accurate COGS calculation. Uncover the complexities of receivables in wholesale, the risks of payment delays, and how to strategically choose between debt and equity financing. Gain insights on adapting to sales volatility driven by viral social media trends, and the vital role of organic marketing in today's landscape.

Avani Sarkar, co-founder of Modi Toys, shares insights on creating culturally meaningful toys rooted in Indian heritage. She discusses the power of organic marketing, revealing how a simple video interaction with Nita Ambani went viral. Avani emphasizes a customer-centric approach, valuing direct feedback to inform product development. She candidly navigates the challenges of digital advertising and reflects on her learning journey, showcasing how personal stories and cultural values drive her brand's success.

Justin Tidwell, co-founder and CEO of Nowadays, shares insights on the booming market of THC-infused spirits. He recounts their explosive growth fueled by a viral TikTok moment that generated a million dollars in just 90 days. Tidwell emphasizes the importance of balancing organic social media and paid marketing while navigating strict cannabis advertising regulations. He discusses building a strong customer base through a mix of DTC sales and wholesale partnerships, and hints at exciting future expansions beyond THC-infused beverages.

📱 App Lovin - Connect to audiences in-app, on mobile devices, across streaming TV, and beyond to over 1.4B daily active users, so your business can do more, accelerate faster, and achieve meaningful growth.🔗 https://www.applovin.com/💸 High Ad Spend & Diversification: Brez spent over $500,000 on App Lovin in a single month due to Meta’s limitations and rising costs, illustrating their successful diversification strategy.📈 Adapting Content Across Platforms: Brez repurposed successful Meta content for TikTok and other channels, adapting messaging to comply with platform-specific restrictions and audience preferences.💡 A/B Testing & Data-Driven Decisions: Brez uses extensive A/B testing to optimize campaigns across channels, paying close attention to metrics like CAC, conversion rates, and traffic source variations. This includes testing different offers and pop-ups based on the acquisition channel.👨‍💼 Building a Content Engine: Brez utilizes a team of content creators, designers, and copywriters to produce a high volume of assets, optimizing for different platforms and compliance requirements.🎯 Strategic Email Marketing: Brez is employing targeted email campaigns segmented by traffic source, optimizing messaging and offers for maximum impact.0:00 - Intro​1:37 - Diversifying marketing strategies​3:07 - Challenges faced with Meta advertising​5:09 - Effectiveness of TikTok ads​7:25 - Product offerings and Amazon's restrictions​10:00 - Pplatform-specific performance strategies​12:04 - Human-centric content creation for marketing​14:01 - Highlighting product benefits​19:01 - Diverse demographics of consumer bases​24:02 - Tailored email marketing strategies for better performance​24:56 - Conversion rates and customer behavior​25:27 - Tailoring offers based on traffic sources​26:31 - Different strategies across various marketing channels​29:11 - Lower attention spans on different platforms​30:10 - Timing of email follow-ups for better engagement​31:08 - Effectiveness of initial offers for customer acquisition​32:11 - Challenges of diversifying marketing strategies without high costs​37:06 - Finding the right people for marketing strategies​41:28 - Product offerings and consumer incentives​46:21 - Customer acquisition cost and performance metrics48:55 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

Michael Wieder, Co-founder and CMO of children’s brand Lalo, shares his journey from sports to building a brand focused on timeless design. He delves into the emotional connections Lalo creates with parents, emphasizing empathy in marketing. Discussion highlights include the significance of customer retention amid rising acquisition costs and the success of influencer marketing through authentic relationships. Michael also navigates the complexities of expanding into retail, showcasing the importance of trust and strong brand identity in a competitive market.

🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/💥 Meta’s Algorithm Shift: Recent algorithm changes have significantly impacted ad performance, requiring marketers to retest creatives, landing pages, and funnels. The old strategies are no longer working as effectively.🎥 Content Consumption Shift: The trend towards authentic, organic-style video content, mirroring TikTok Shop’s format, necessitates a move away from high-production value content and static ads.💡 Tactical Adaptations: Try creating new ad accounts, pixels, and Facebook/Instagram pages to isolate new product launches and avoid conflicting audience targeting. Separating data for different product lines is important.🎁 Bundling for Increased AOV: Bundling complementary products is presented as a strategy to increase average order value (AOV) and counter the rising costs of Meta advertising.🤝 Creator Collaboration & Personalization: Developing personalized products and experiences with top-performing creators is highlighted as a high-impact strategy to drive revenue and build deeper customer relationships.0:00 - Intro​1:39 - Meta's marketing strategies and changes​2:54 - Adapting to Meta's algorithm changes​3:34 - Shift in content consumption influenced by TikTok​5:11 - Using creators for storytelling in marketing​6:00 - Improving content quality and engagement​12:02 - Adapting to new marketing processes​15:04 - Strategies for targeting different customer segments​19:04 - Retention and LTV for e-commerce brands​22:05 - Product bundling as an effective marketing strategy​22:56 - Activating influencers in marketing strategies​23:30 - Bundling products to enhance sales​24:41 - Effectiveness of influencer boxes in driving engagement​27:09 - Benefits of personalized scripts for influencer marketing​29:01 - Successful launch with a creator's custom landing page​30:03 - Limited edition products featuring creators' images​32:45 - Creating signature flavors for products​34:10 - Replicating successful creator collaborations​39:24 - Challenges of maintaining a cohesive brand image43:01 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

Join Hemant Varshney, Mike Constandatos, and Danielle Dror, co-founders of Digicom, as they share their expertise in growth marketing. They discuss the need for a holistic, data-driven approach that integrates deep audits and creative optimization. The trio emphasizes the importance of authentic content and adapting to the evolving media landscape, highlighting shifts towards newer platforms like TikTok. They also explore how strategic partnerships and comprehensive performance metrics can drive significant revenue growth for brands.